SOCIAL MEDIA & DIGITAL MARKETING DIPLOMA
COURSE DESCRIPTION
Once you go through this course you will be able to master these main social media channels whether for personal or business use. You will be amazed by all the intuitive features these websites have and the ways you can use this new knowledge to benefit your business or your career. The skills you learn will be ones that you can implement every day!
COURSE CONTENT
Here is an overview of the topics included in this Course Bundle:
Module 1.0 Introduction
- Social Media Introduction
- Creating an Google Account
- Setting Up Your Twitter Account
- Getting Your Twitter House in Order
- Why Facebook for Your Business?
- Using Facebook as a Business
- Setting Up Your Business Page
- Setting Your Cover Photo
- Tying It All Together
Module 2.0 Adjusting Your Facebook Settings
- Adjusting Your Settings
- Updating Your Page Info
- Tips for Getting 25 Likes
- Using Facebook as Your Business Page
Module 3.0 Posting on Facebook
- What Kind of Person Would Your Business Be?
- How to Post to Facebook
- What to Post
- Sharing Posts
- Sharing Links
- Pinning and Highlighting with Posts
- Getting Notifications and Staying in Clients News Feed
Module 4.0 Facebook Advertising
- Intro to facebook advertising
- Set up advertising account
- Types of advertising on facebook
- Ad testing
- Choosing Our Audience
- Other Types Of Ads
- Ad Campaign Manager
- Outside URLs
- Building Ad Text
- News Feed Format And Creating Your Audience
- Campaign Pricing And Schedule
- Ad Campaign Tracker
Module 5.0 Facebook Insights
- Facebook Insights-Overview Intro
- Analyzing Page Posts
- Engaged Users
- Talking About This
- Virality
- Likes
- Reach
- Reach And Frequency
- Page Visits
- Talking About This
- Conclusion
Module 6.0 Facebook Analytics
- New Facebook Analytics Overview
- Page Likes
- Post
- Reach
- Page
- Visits
- Posts
Module 7.0 Twitter
- Limiting the Number of Actions
- Setting Your Twitter Preferences
- Finish Setting Up Your Profile
- Twitter Widgets
- Who to Follow
- Connect
- Bringing Followers from Facebook
- Intro to Hashtags
- Examples of Hashtags
- Monitoring What’s Going On
- Using Twitter for Social Listening
- Social Media Tips
- Hashtags Across Social Media
Module 8.0 Pinterest
- Overview of Pinterest
- How does Pinterest Relate to Your Business?
- Industry Specific Sites
- The uses of Pinterest
Module 9.0 Reddit
- Introduction to Reddit
- The Rules of Reddit
Module 10.0 Tumblr
- Tumblr Introduction
- Setting Up A Tumblr
- Dashboard
- Posting To Tumblr
- Testing Your Post
- URL Post
- Chat Post
- Audio On Tumblr
- Video On Tumblr
- Tumblr Conclusion
Module 11.0 LinkedIn
- Introduction to LinkedIn
- Overview of the Interface & Settings
- OpenLink Settings
- LinkedIn Groups
- Adding and Removing Applications
- Basic Account Settings
- Updating Your Public Profile
- LinkedIn Connections, Groups and Pages
- LinkedIn Channels & Today
- Advertising on LinkedIn
Module 12.0 Google+ and Youtube
- Introduction to Google+
- Overview of the Interface
- Setting Up a Google Plus Page
- Linking Your Other Social Networks
- Linking Your Website to Your Google+ Page
- Review of Your Google+ Dashboard
- Notification Settings for Google+
- Photo Settings in Google+
- Google+ & YouTube
- YouTube Advanced Settings
- Interface for Uploaded Videos
- Sharing Videos Across Your Social Network
- Updating Your About Section
Module 13.0 Best Practice
- Determine Your Goals
- Create Your Persona Or Voice
- Decide On Your Platforms
- Establishing A Social Media Manager
- Coordinate With Customer Service
- Create A Predetermined Crisis Management Plan
- Stick To The Script
- Building Relationships With The Media
- Find Your Evangelist
- Stay Informed
Module 14.0 Additional Tools
- Bitly
- Woobox
- Woobox Cont’d
- HootSuite
- HootSuite Cont’d
- Storify
- Social Media “Rules” and Tips
Turning Point Ltd is a Jersey based company providing online training to individuals and companies around the world. The company was founded in early 2013 and works with the States of Jersey
Turning Point Ltd
Email: training@turningpoint.je
Website: www.turningpoint.je